I just finished my lectures of SEO in Sofia University and i wanted to publish all materials which i made during the course.

It’s full course which provides basic and advanced knowledges of Search Engine Optimization.
Here is the content of all lectures:

Lecture 1

What is SEO (Search Engine Optimization)?

Do I Need to Perform SEO for My Website?

Who Do I Want to Visit My Website?

What Do I Want Visitors to Do on My Website?

Why we have to do SEO and what will help us?

Who are the people making SEO?

Lecture 2

What Is a Search Engine?

Query interface

Crawlers, spiders, and robots

What are the Databases?

Search algorithms

Algorithms Change

Ranking

Lecture 3

Primary search engines

Secondary search engines

Targeted search engines

Lecture 4

What are robots, crawlers, and spiders?

What’s the Robot Exclusion Standard?

Robots meta tag

Inclusion with XML site mapping

Lecture 5

The Importance of Keywords

Avoid Keyword Stuffing

Inbound Links

What is your Google page index?

Keyword Tools and Services

Lecture 6

Google Basics

The Best of the Rest: Yahoo!, MSN, Ask, AOL

– Yahoo

– MSN/Live Search

– Ask

– AOL

Organic Ranking Factors

Paid Placement

SEO Trend Spotting

Lecture 7

Introduction to Usability

Introduction to Web Accessibility

Accessibility: Principles of Accessible Design

Accessibility: Types of Accessibility Aids

usability, accessability markup

flash accessability

Lecture 8

Introduction to Usability

Introduction to Web Accessibility

Accessibility: Principles of Accessible Design

Accessibility: Types of Accessibility Aids

usability, accessability markup

flash accessability

Lecture 9

Secret Benefits of Accessibility

Lecture 10

Flash optimization for search engines

Download All Lectures

Hope it will be useful for you!

Best Regards,

Ross