Hi Again,
I just finished my lectures of SEO in Sofia University and i wanted to publish all materials which i made during the course.
It’s full course which provides basic and advanced knowledges of Search Engine Optimization.
Here is the content of all lectures:
Lecture 1
What is SEO (Search Engine Optimization)?
Do I Need to Perform SEO for My Website?
Who Do I Want to Visit My Website?
What Do I Want Visitors to Do on My Website?
Why we have to do SEO and what will help us?
Who are the people making SEO?
Lecture 2
What Is a Search Engine?
Query interface
Crawlers, spiders, and robots
What are the Databases?
Search algorithms
Algorithms Change
Ranking
Lecture 3
Primary search engines
Secondary search engines
Targeted search engines
Lecture 4
What are robots, crawlers, and spiders?
What’s the Robot Exclusion Standard?
Robots meta tag
Inclusion with XML site mapping
Lecture 5
The Importance of Keywords
Avoid Keyword Stuffing
Inbound Links
What is your Google page index?
Keyword Tools and Services
Lecture 6
Google Basics
The Best of the Rest: Yahoo!, MSN, Ask, AOL
– Yahoo
– MSN/Live Search
– Ask
– AOL
Organic Ranking Factors
Paid Placement
SEO Trend Spotting
Lecture 7
Introduction to Usability
Introduction to Web Accessibility
Accessibility: Principles of Accessible Design
Accessibility: Types of Accessibility Aids
usability, accessability markup
flash accessability
Lecture 8
Introduction to Usability
Introduction to Web Accessibility
Accessibility: Principles of Accessible Design
Accessibility: Types of Accessibility Aids
usability, accessability markup
flash accessability
Lecture 9
Secret Benefits of Accessibility
Lecture 10
Flash optimization for search engines
Hope it will be useful for you!
Best Regards,
Ross
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